Month: April 2018

CREATIVITY: THE NEED OF UNDERSTANDING THE BUSINESS AND CONSUMERS

20. April 2018

Being a successful Creative you need to have a deep understanding of the business and behavioral economics. Because creativity hasn’t any value if it dosn’t have a positive impact on the ROI and makes customers buy your products, change behaviour or take action.  Written by Pernille Vaaben Nielsen -Working as a creative isn’t just about…

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