Blog

VIRTU CYCLING GROUP x WüRTH INDUSTRY

19. July 2020

VIRTU CYCLING GROUP Würth industry beyond bicycling It was not a numbers game that made Würth Industry sign a deal with Virtu Cycling Group. It was a strong value match and the stories of triumph & adversity, human drama and tension, that they were seeking.

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HOW TO TRAIN YOUR CREATIVITY?

9. October 2018

Being creative doesn’t require a natural talent. It’s a way to work. It also means you can train your creative muscles to grow stronger and be smarter so you’re able to create good ideas. But how are you doing? In this article I’ll try to give you some of my best learnings from the Danish…

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The Best Brand Activations Campaigns from Cannes Lions 2018

27. June 2018

BY Mads Haakansson, Partner & Creative at N’Fellows and Pernille Vaaben Nielsen, Freelance Sports Marketer It’s a wrap. The world’s largest creative gathering and awards program for the advertising industry, Cannes Lions International Festival of Creativity 2018, just finished. A week where education, inspiration and networking a combined with a strong focus around the creative…

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CREATIVITY: THE NEED OF UNDERSTANDING THE BUSINESS AND CONSUMERS

20. April 2018

Being a successful Creative you need to have a deep understanding of the business and behavioral economics. Because creativity hasn’t any value if it dosn’t have a positive impact on the ROI and makes customers buy your products, change behaviour or take action.  Written by Pernille Vaaben Nielsen -Working as a creative isn’t just about…

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TECH AND DATA TO ENHANCE THE FAN EXPERIENCE

17. November 2017

The Ultimate Fan Experience was one of the main themes at this years ’Leaders in Sport’ conference in London. New technology, data and content will be essential for the future development of fan experience, says SponsorPeople. NFL, FIFA, BBC, Premier League, Facebook, Adidas and Microsoft. That was just some of the brands attending this year’s…

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