Being creative doesn’t require a natural talent. It’s a way to work. It also means you can train your creative muscles to grow stronger and be smarter so you’re able to create good ideas. But how are you doing? In this article I’ll try to give you some of my best learnings from the Danish…
BY Mads Haakansson, Partner & Creative at N’Fellows and Pernille Vaaben Nielsen, Freelance Sports Marketer It’s a wrap. The world’s largest creative gathering and awards program for the advertising industry, Cannes Lions International Festival of Creativity 2018, just finished. A week where education, inspiration and networking a combined with a strong focus around the creative…
Being a successful Creative you need to have a deep understanding of the business and behavioral economics. Because creativity hasn’t any value if it dosn’t have a positive impact on the ROI and makes customers buy your products, change behaviour or take action. Written by Pernille Vaaben Nielsen -Working as a creative isn’t just about…
The fight for love is tough. In the world of sports and the entertainment industry brands need to make a difference and be a part of the experience if they want to build up strong relationship to fans that is build on loyalty and love. Today, every marketer is forced to be creative to reach in to…
The Ultimate Fan Experience was one of the main themes at this years ’Leaders in Sport’ conference in London. New technology, data and content will be essential for the future development of fan experience, says SponsorPeople. NFL, FIFA, BBC, Premier League, Facebook, Adidas and Microsoft. That was just some of the brands attending this year’s…