Category: Brand activation

The Best Brand Activations Campaigns from Cannes Lions 2018

27. June 2018

BY Mads Haakansson, Partner & Creative at N’Fellows and Pernille Vaaben Nielsen, Freelance Sports Marketer It’s a wrap. The world’s largest creative gathering and awards program for the advertising industry, Cannes Lions International Festival of Creativity 2018, just finished. A week where education, inspiration and networking a combined with a strong focus around the creative…

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TECH AND DATA TO ENHANCE THE FAN EXPERIENCE

17. November 2017

The Ultimate Fan Experience was one of the main themes at this years ’Leaders in Sport’ conference in London. New technology, data and content will be essential for the future development of fan experience, says SponsorPeople. NFL, FIFA, BBC, Premier League, Facebook, Adidas and Microsoft. That was just some of the brands attending this year’s…

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