Category: Creativity

HOW TO TRAIN YOUR CREATIVITY?

9. October 2018

Being creative doesn’t require a natural talent. It’s a way to work. It also means you can train your creative muscles to grow stronger and be smarter so you’re able to create good ideas. But how are you doing? In this article I’ll try to give you some of my best learnings from the Danish…

Read more

The Best Brand Activations Campaigns from Cannes Lions 2018

27. June 2018

BY Mads Haakansson, Partner & Creative at N’Fellows and Pernille Vaaben Nielsen, Freelance Sports Marketer It’s a wrap. The world’s largest creative gathering and awards program for the advertising industry, Cannes Lions International Festival of Creativity 2018, just finished. A week where education, inspiration and networking a combined with a strong focus around the creative…

Read more

CREATIVITY: THE NEED OF UNDERSTANDING THE BUSINESS AND CONSUMERS

20. April 2018

Being a successful Creative you need to have a deep understanding of the business and behavioral economics. Because creativity hasn’t any value if it dosn’t have a positive impact on the ROI and makes customers buy your products, change behaviour or take action.  Written by Pernille Vaaben Nielsen -Working as a creative isn’t just about…

Read more