The fight for love is tough. In the world of sports and the entertainment industry brands need to make a difference and be a part of the experience if they want to build up strong relationship to fans that is build on loyalty and love. Today, every marketer is forced to be creative to reach in to…
The Ultimate Fan Experience was one of the main themes at this years ’Leaders in Sport’ conference in London. New technology, data and content will be essential for the future development of fan experience, says SponsorPeople. NFL, FIFA, BBC, Premier League, Facebook, Adidas and Microsoft. That was just some of the brands attending this year’s…