Würth industry

Business & biking

It was a strong value match and the stories of triumph & adversity, human drama and tension, that made Würth Industry sign a deal with Virtu Cycling Group. 

Through the world of cycling, Würth Industry were able to strengthen their position on the market by creating unique cycling experiences and leveraging the human interest of the team against the inertness of their products.

Agency: SponsorPeople
Role: Account Manager